Tangible Benefits

by in  Justification Toolkit

When you propose attending Mari-Tech 2019, focus on specifically what you will bring back to the organization to demonstrate return on the investment.  Use this “benefits guide” to help state your case:

Knowledge Benefits from the Educational Program Consider your organization’s specific goals or needs, and then consider how specific elements of the conference will help meet those needs.  Sessions are strategically focused to help you advance your relationship‐building skills, develop innovative solutions, reimagine business strategies and leverage emerging trends.

Session Content: Which keynotes, technical sessions, workshops, interactive sessions have particular relevance to your organization’s current priorities and goals?  Are there sessions that will provide insight into a particular challenge or goal your organization is facing right now, or expects to face in the next 12 months?  Identify specifically what you can use, and how.

Training and Skills Development:  Which of the sessions are most relevant to your professional development goals or your organization’s expectations of you?  What new skill(s) or approach(es) will you bring back?

Strategic Benefits from Educational Program “The field of marine engineering is changing rapidly and in uncertain ways.  It is difficult to view the ‘forest’ when we’re working at the ‘tree’ level.  Our organization needs to anticipate, understand, and adapt to changes both in the policy environment and in professional practice.”

“Attending Mari-Tech 2019 will enable us to see how the field is changing and ensure that our organization is positioned to adapt and respond to these changes.”

Networking Benefits “This conference will enable me/us to meet and engage with marine engineering professionals from the private and public sectors in similar roles in Canada and from the international community.  We will be able to take the pulse of what our peer organizations are talking about and planning for, and how they are accomplishing [specific goal or activity].”
Team Capacity‐building Benefits (if multiple individuals from your division/organization attend) “The conference will help build our team by providing a forum for team members to learn and discuss best practices, new technology, and emerging trends.  Doing this together will build a shared knowledge base for applying this information to improve our strategies, programs, processes, and outcomes.”
Showcase Benefits Will the conference showcase vendors have the tools or services you use or are evaluating for potential future use?  Is this an opportunity to collect first‐hand information and to compare competing firms?

“Leading vendors of marine engineering products and services will be present. This is our chance to collect information and evaluate multiple vendors for [state your vendor or product need] all at once, helping us make a more informed decision more quickly.”

Post-Conference Reporting

Commit to your manager up front that you will prepare and share a post‐conference report with him/her and the team.  A post‐conference report of one to three pages conveys key information about the conference to people who did not attend, and ensures that you will transmit its value effectively to your organization.

Justification Letter to Manager Template

Adapt and submit this letter to your manager to help you demonstrate why you should attend the Mari-Tech 2019 Conference and Exhibition.

Talking Points (what / why)

Please use or adapt any of the points below to help you communicate what Mari-Tech 2019 is about and why it is important for you to attend.