Justification Tips

by in  Justification Toolkit

Attending the Mari-Tech 2020 Conference and Exhibition will be the most cost‐effective professional and organizational development choice you make in 2020.  It is the most relevant and densely‐packed educational and networking opportunity available to marine professionals like you.

The informative keynote addresses and technical sessions, as well as other learning opportunities will enable you to expand your industry knowledge, learn about game‐changing trends, share new ways to improve productivity and competitiveness, and enhance the practice of marine engineering.

However, we understand that the economy is impacting travel and training budgets, leading to many budgets being reduced or eliminated.  Here are tips to support your case to attend Mari-Tech 2020:

  1. Focus specifically on what you will bring back to the organization as return for the investment, and how this will benefit your work, your organization’s goals, and the community.  For example, what sessions will you attend and what immediate impact will they have on your work?  What exhibitors will you visit on the Exhibition floor and how will this help your organization?  Which experts will you have access to and what knowledge would you bring back to share with your organization?
  2. After the conference you will take valuable knowledge home with you.  Offer to deliver a briefing to your colleagues and/or the management team to share what you learned so that others in your organization will receive the benefits of your attendance, too.
  3. Share speaker handouts and other collected materials with your colleagues.  As a delegate, you will have unlimited and free access to speakers’ materials posted on a password‐protected section of the conference website.
  4. Be ready with a plan that shows who will cover for you while you are attending the conference.
  5. Ask “what is the cost of NOT attending,” in terms of both your ability to stay abreast of new developments and missing valuable tools, perspectives, and relationships that will help your organization anticipate, adapt, and take action.
  6. Be sure to check out the registration page where all the various rates are listed to see if you qualify for any of the lower rates or discounts.  Don’t miss the early-bird deadline of February 24, 2020 and stay in the hotel block for additional savings!
  7. Share the article about how to calculate ROI of the conference How to Justify Conference Attendance by Mike Doyle.

Tangible Benefits

When you propose attending Mari-Tech 2020, focus on specifically what you will bring back to the organization to demonstrate return on the investment.  Use this “benefits guide” to help state your case:

Talking Points

Please use or adapt any of the points below to help you communicate what Mari-Tech 2020 is about and why it is important for you to attend.

Post-Conference Reporting

Commit to your manager up front that you will prepare and share a post‐conference report with him/her and the team.  A post‐conference report of one to three pages conveys key information about the conference to people who did not attend, and ensures that you will transmit its value effectively to your organization.